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At the intersection of luxury and underground

Welcome to my zeitgeist. Call it a portfolio, a CV, or a place of exploration, these pages are meant to spark creativity and curiosity just how my experiences have for me. I’m a seasoned publicist and communications specialist devoted to an endless work ethic with passion at the core. I’m a creative connector, strategist, and storyteller specializing in public relations, brand management, media & VIP relations, and event production in the intersecting fields of luxury, fashion and lifestyle. 

Born and raised in Los Angeles of Armenian descent, I graduated from Woodbury University in Communication and Fashion Marketing. I worked for Gucci to Tom Ford to serving as the PR for Southern California's largest luxury watch retailer, Westime, along with Richard Mille in all of the Americas, Audemars Piguet on the West Coast and Hublot boutiques in California. I led hospitality groups SBE and Clique in communication efforts overseeing LA and Las Vegas markets. Currently, I work for the best watchmaking company in the world, F.P. Journe


I’m a member of The PR Net and The Armenian Professional Society, a contributing writer interviewing music artists, guest speaker at Universities, and I've served on the Rodeo Drive Committee and the Beverly Hills Tourism Board for 4 years. 

My mission is to inspire, collaborate and educate on the abundance of resources and energy that fuels power and creativity in all of us to move on upwards...





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